The modern digital marketing world is dominated by social media marketing. The attention on newspaper and linear television advertising is slowly fading over time. To run a successful set of marketing campaigns in 2022 means understanding which social media platforms capture the most attention and how to use them.
Let’s list 4 of the top social media sites and what makes them deserve their spot on the list.
While sometimes it can feel like Facebook is falling behind the times, it is still the social media platform with the most monthly active users at 2.91 billion MAUs. It’s also still growing a good amount, having grown 19% from 2019 through 2021.
Tik Tok is only the 6th largest social media platform, but it has the highest growth rate of any platform, having grown 38% from 2019 to 2021. It also has over 40% of its userbase within the ages of 16-24, making it a good platform to gain the attention of a younger audience if that’s your target.
LinkedIn is an example of how a better ability to target can trump platform size in some cases. LinkedIn is not in the top 10 social media platforms globally in terms of MAUs, but it does offer the unique ability to target your data at an extremely granular level to businesses. You can hire employees based on job title and company. LinkedIn also supports retargeting audience members based on their interactions with your company.
If you’re not in a B2B business model, then LinkedIn might not work well for you, but for certain B2B companies, LinkedIn is a gold mine. It also offers great opportunities to write articles and create organic reach for your brand for no cash if you’re willing to put in the time and effort.
Pinterest is the second-fastest-growing platform in this list behind Tik Tok, having grown 32% between 2019 and 2021. It’s also arguably the best B2C social media platform on the list.
What makes Pinterest unique is that the users are often looking to find products. 77% of Pinterest users find new products when browsing, and 1/3 of the platform users are using Pinterest exclusively to follow businesses, according to data reported on tech.co.
Social media marketing is the place to spend in the modern-day, and if you can match your business up with the platforms that best meet your marketing strategy, there’s a lot of profit to be made.