Social media has become an integral part of our lives and a powerful tool for businesses and individuals to connect with their audience. In 2023, social media will continue to play a significant role in communicating and consuming information. In this post, we’ll explore some of the best social media profiles you should follow in the coming year.


Brands that Tell a Story

In 2023, brands that tell compelling stories through their social media profiles will stand out. These brands use their platforms to give customers a behind-the-scenes look at their company, including their values, mission, and goals. This creates a sense of transparency and authenticity that helps build trust with their audience. Some of the best examples include Patagonia, Airbnb, and REI.


Influencers with a Purpose

Influencers with a purpose will continue to be powerful on social media in 2023. These individuals use their platforms to promote a cause or message they are passionate about, such as sustainability, mental health, or social justice. They can connect with their audience deeper and create a sense of community around their message. Some of the best examples include Greta Thunberg, Les Brown, and Richard Williams.


Creators that Push the Boundaries

Creators that push the boundaries of what’s possible on social media will continue to be in high demand in 2023. These individuals use innovative techniques and technologies to create visually stunning content that captures attention and resonates with their audience. They are often early adopters of new features and tools, making them a great source of inspiration for other creators. Some of the best examples include Casey Neistat, Lilly Singh, and Zach King.


Social Media Platforms that Embrace Innovation

In 2023, social media platforms that embrace innovation will be the ones that stand out. These platforms are always looking for ways to improve the user experience and make it easier for users to create and consume content. They are also open to new technologies and features that make it easier to connect with others. Some of the best examples include Instagram, TikTok, and BeReal.




In 2023, the best social media profiles will tell a story, have a purpose, push the boundaries, and embrace innovation. Brands, influencers, creators, and platforms that can achieve this will be able to connect with their audience in a deeper and more meaningful way. By following these profiles, you’ll be able to stay up-to-date with the latest trends and best practices in social media and find inspiration for your content.