You’ve decided to take the leap and use TikTok to market your business. That’s great. The social media platform is showing promising growth and proving to be a great way to connect with a potential customer base. But how are businesses building their strategy on the platform? 

Set Up Your Business Account

It’s a good idea to go ahead and switch to a business account on the platform. Fortunately, all you’ll need to do is set up your account with an email address or phone number like normal. Then, once you’re logged in, go to your “Me” page. Select the three dots in the upper right corner of the page. Click on the link for “Manage Account.” Then you’ll see a link to switch to a business account. Clicking on this will complete the process. 

Optimize Your Profile For Your Business

You don’t have a lot of space to write in your business bio. TikTok is a platform for video content, so they never give you a lot of space for writing. This means you’ll want to use something like your company’s slogan in the bio space. Using a logo for your profile picture is great for brand consistency. 

You’ll only have the space for one clickable URL, so think about where you want to send your customers to. Make sure this link is clearly safe for them to click, with a recognizable URL, like the homepage for your business or your shop page. 

Create Content That Clicks With Your Audience

Your videos should be either educational or provide entertainment value. It is possible that you can do both types. Providing your potential customers with instructional videos that show how to use your products can be a great way to get views. You can be creative about doing this with some flash for entertainment, but you can also be pretty straightforward. This kind of content is informational, useful, and likely to be shared if it includes things your audience didn’t know before watching.

Optimize Your TikTok Content With Sounds And Hashtags

You’ll want to regularly check out what sounds are currently trending on TikTok. This is a great way to get your content found on the platform. This is also a fun way to come up with ideas for more content inspired by what’s trending with the latest sounds. 

Use your caption to write a brief sentence. Be sure it doesn’t discourage people from watching the full video. For example, if your video promises to explain how to do something, don’t write the key takeaway in the caption, or people will read it and move on instead of watching the full video. 

The majority of your caption space should be used for hashtags relevant to your industry. While hashtags with a lot of views can be great, getting the most relevant hashtags will do more to help you reach the right audience for your business. 

How Often A TikTok Account Should Post

Like other forms of social media, keeping a consistent posting schedule can be useful. Creating a content calendar is a great way to stay organized. Every social media platform has different ideas on what an ideal schedule is. For TikTok, frequent posting seems to be best. Posting three to four times a day is working for many businesses. Instead of posting them all at once, scheduling them about four hours apart will give each piece of content its best chance to gain traction. 

Like any other social media platform, TikTok marketing is a strong way to connect with your audience and learn more about them through what they engage with. Use it consistently over time to learn more about what they respond to, and then adjust your content marketing to fit their interests.